Mixxing Your Blend of the Web

Since everyone’s all a-buzz about Mixx aiming to be the new Digg I decided to check Mixx out for myself to see how much of a clone it really is. In all honesty, I really only use Digg to promote my favorite blogs. That’s what Digg was made to do and it does it well. In regards to this function, Mixx is no different aside from the fact that it takes far fewer votes to get featured on the front page. While Digg is also a social site that is meant to help users find new media, I don’t like these aspects of it at all.

This is where Mixx has picked up the slack. While I’m not as huge a fan of social networking as it would benefit me to be, Mixx’s social features strike me as a bit more inviting than Digg’s, giving users the ability to use Mixx’s features within the boundaries of private groups. Plus, the site greets you with your customized MyMixx page. This page lists the most popular, most recent, or most commented on media in each category you’ve selected as having an interest in, helping you build “your blend of the web.” Plus, Mixx allows you to search for media that is related to your area and subscribe to feeds for each category. While Bubbletop is my favorite when it comes to having a customized online experience, I’d say Mixx is handling that aspect a little better than Digg.

Ultimately, it’s difficult to say how well Mixx is going to do. I by no means think it’s going to replace Digg but it probably will continue to steal little bits of Digg’s user base at a time. One of it’s big downfalls at the moment is the fact that Digg, StumbleUpon, and Del.ici.ous are already integrated into so many sites. Is the web willing to make room for a fourth? If not, the chances of people opting to use Mixx over Digg and other services will probably decrease quite a bit. Regardless, Mixx is definitely worth watching, as its growth is bound to shake things up on the Internet at least a bit. Sign up for Mixx Beta at www.mixx.com.