It must suck to have invented the Walkman only to have someone like Apple come along with the ipod and completely destroy your credibility with one product. Hello iPod, bye-bye Sony.
Sony are fighting back this Christmas with the release of a new range of mini MP3 players, aimed squarely at the young, hip female audience, even going as far as to make it look like a lipstick.
The new range will be released in Japan this December and will cross to the US if demand warrants. I want a pink one already and I haven’t even seen one in the flesh, but how sexy are these?
A few pundits have complained about the lack of drag and drop functionality in the NW-E013, but I don’t see that as a major problem. The sound quality is excellent as with most Sony products and you get three hours play time from a three minute USB charge. What more could you want?
I expect them to arrive mid 2008 and if Sony have any sense, they will sell for less than a hundred dollars. A few entrepreneurial types are already selling them on Ebay for about $130 but I would wait until they are an official import. The official site is here.
Check these Sony & MP3 products :
