It sucks to be Sony

It must suck to have invented the Walkman only to have someone like Apple come along with the ipod and completely destroy your credibility with one product. Hello iPod, bye-bye Sony.

Sony are fighting back this Christmas with the release of a new range of mini MP3 players, aimed squarely at the young, hip female audience, even going as far as to make it look like a lipstick.

The new range will be released in Japan this December and will cross to the US if demand warrants. I want a pink one already and I haven’t even seen one in the flesh, but how sexy are these?

A few pundits have complained about the lack of drag and drop functionality in the NW-E013, but I don’t see that as a major problem. The sound quality is excellent as with most Sony products and you get three hours play time from a three minute USB charge. What more could you want?

I expect them to arrive mid 2008 and if Sony have any sense, they will sell for less than a hundred dollars. A few entrepreneurial types are already selling them on Ebay for about $130 but I would wait until they are an official import. The official site is here.

Check these Sony & MP3 products :