http://www.thetechbrief.com/2008/01/21/kodak-printer-ink/ Technology news for busy people. Thu, 20 Nov 2008 15:58:42 +0000 http://wordpress.org/?v=2.5 http://www.thetechbrief.com/2008/01/21/kodak-printer-ink/#comment-1949 Mark Knowles Tue, 22 Jan 2008 21:33:57 +0000 http://www.thetechbrief.com/2008/01/21/kodak-printer-ink/#comment-1949 I am not knocking Kodak paper. As far as I am concerned, Kodak photo paper is the best product on the market. But, having worked in the photo finishing industry for many years, I can promise you that Kodak's ultimate goal is to sell paper. Kodak have no particular interest in anything other than generating sales of consumables - specifically paper. I am not knocking Kodak paper. As far as I am concerned, Kodak photo paper is the best product on the market. But, having worked in the photo finishing industry for many years, I can promise you that Kodak’s ultimate goal is to sell paper. Kodak have no particular interest in anything other than generating sales of consumables - specifically paper.

]]> http://www.thetechbrief.com/2008/01/21/kodak-printer-ink/#comment-1948 PhotoSci Tue, 22 Jan 2008 21:16:23 +0000 http://www.thetechbrief.com/2008/01/21/kodak-printer-ink/#comment-1948 While Kodak would love to have you use their paper (and, unlike the newcomers, their fundamental research into paper technology for imaging extends back for decades), the real reason for their ink pricing is to bring some rationality to the ink jet market. Kodak chooses to price its printers so they can make a fair profit and then price the ink similarly. Since most folks buy the printer once and the ink many times, the total cost of ownership for most consumers is much less than getting a loss-leader printer and paying outrageous prices for the ink. They figured that people are smart enough to figure this out and that this would drive printer sales as they entered the consumer market. Kodak's pigmented inks are built on their world class color technology and have excellent total image stability (not just light fade), especially when used on their paper. While Kodak would love to have you use their paper (and, unlike the newcomers, their fundamental research into paper technology for imaging extends back for decades), the real reason for their ink pricing is to bring some rationality to the ink jet market. Kodak chooses to price its printers so they can make a fair profit and then price the ink similarly. Since most folks buy the printer once and the ink many times, the total cost of ownership for most consumers is much less than getting a loss-leader printer and paying outrageous prices for the ink. They figured that people are smart enough to figure this out and that this would drive printer sales as they entered the consumer market. Kodak’s pigmented inks are built on their world class color technology and have excellent total image stability (not just light fade), especially when used on their paper.

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