Which is better for Facebook…Digg or Mixx?

I received an email the other day from Mixx, announcing that they have collaborated with Facebook to allow you to Mixx while never leaving your beloved Facebook site.  Then I remembered that Facebook is already enabled with Digg, so naturally I’ve set out to figure out which social networking and news submission site collaboration is better.

With Mixx and Digg having so many similarities, at times you may think that you will be getting the same benefit out of both applications – therefore you will use them both the same on Facebook.  However, many have uncovered distinct characteristics of each program that will help you achieve the results in which you are searching for.

Pro Mixx

InventorSpot claims that Digg contributors are frustrated with the promise of a successful Mixx.  The site quotes Vandelay Design saying” on Mixx vs. Digg, saying “…Mixx has a much more positive audience than Digg. It always amazes me that even the most popular and highest quality articles can get so many negative and unnecessarily degrading comments on Digg.”  Unfortunately Digg may be acquiring a less than attractive stigma of a site that has been overcome with duplicate information and the deserving articles are being trashed for an unknown reason – possibly the articles are on an competitor blog? 

In addition, it seems one (or more) TechCrunch writer(s) thinks Mixx offers an advantage over Digg by enabling their newly added feature titled ‘Related Items.”  “It solves a common problem found on Digg and other sites where multiple articles on the same story compete with each other to get to the home page.  Digg catches duplicate submission for the exact same link, but they are unable to determine if stores are related.”  I often submit articles to Digg and have thought how ineffective the duplicate link catcher is.

Venturebeat contributes Mixx’s success partially to its focus on user participation.  Venturebeat claims that Digg has a process for ranking articles and the effect of a vote, but is not entirely open on how that process works.  “In contrast, Mixx employees themselves blog regularly and openly explain how users can accumulate points for doing things like submitting popular stories and leaving quality comments,” claims Venturebeat.

Mashable states that ‘Mixx has done pretty well for itself thus far’.  Mashable comments on the recent partnerships with USA Today, Reuters, The LA Times, and The Weather Channel and predicts a high value of success to come from the new Facebook app. 

Pro Digg

Compete offers an interesting fact that Digg edged out Facebook, with 2.3 million additional unique visitors.  And readwriteweb.com mentioned the margin between Digg and Facebook is approximately 1400% in only one year.  If Digg is such a powerful online application, possibly Facebook can/will benefit from the partnership.  This statistic can be compared to the McDonalds food chain.  McDonalds for the longest time has remained number one on several levels.  Throughout the decades, other fast food chains have become popular and have made their share of money from the hungry.  Except no fast food chain name has overpowered McDonalds with name recognition.  Digg could possibly be the McDonalds of the online content sharing world.

The Digg Blog back in June 2007 announced the collaboration with Facebook and you could just see the excitement oozing from the text.  They explained how the application had to be installed and the two programs had to be linked together.  A “rocky start” was admitted but the application took off and has proven successful for both Digg and Facebook thus far. 

Mashable does mention that Digg collaborated with Facebook before Mixx was ever even announced.  Is that a good thing?Websites are also comparing newly released Websites such as SchoolFizz “similar to Facebook plus Digg”.  This confirms the name recognition theory I have on Digg’s growing popularity and existence due to its previous endeavors.  

Conclusion

The Web is full of articles claiming how glad they are that Mixx has arrived.  Mixx offers more features, however, Digg could offer the same thing if they wanted.  I do like Digg but the site does have some tweaking to do.  Digg’s currently popularity status can keep Digg going for quite some time yet, Mixx has an excellent opportunity to exceed Digg’s status and become number one.  Facebook is a very powerful social networking tool and should only be paired with top visit earning sites.  It would be shocking if the final downfall of Facebook was its bad choices in business partners.

 60 Minutes - The Face Behind Facebook

  How to Do Everything: Facebook Applications

This guy isn’t too happy with Digg - Watch on YouTube~