Google recently applied for approval from the Federal Energy Regulatory Commission for the right to buy and sell electricity from renewable sources, much like utility companies, according to a New York Times article.
Google has a philanthropy established through Google.org, and has invested $45 million since 2007 to research global issues, including energy efficiency and innovation. One of the new services launched by Google is “Google PowerMeter,” a free tool that measures the amount of electricity used in a household throughout the day.
Despite the philanthropic arm, Google is still a for-profit company. Should extra energy be created from this project that Google doesn’t use, it can be sold back to the power grid. “We’d be delighted if some of this stuff actually made money, obviously; it is not our goal to not make money. All else being equal, we’d like to make as much money as we can, but the principal goal is to have a big impact for good,” said Bill Weihl, Google’s “Green Energy Czar,” in an interview with the New York Times on Thursday.
“There are three areas we’re looking at: concentrated solar thermal, enhanced geothermal and high-altitude wind,” Weihl said. Concentrated solar thermal uses special mirrors rather than panels to collect sunlight, and geothermal collects steam from water thrown on heated rocks deep in the earth, closer to the magma layer. Google’s research team is even considering going into the jet stream to collect wind power.
This green initiative and desire to become a power broker hasn’t been without criticism. Critics say Google is attempting to do too many things at once, or trying to control everything off- and on-line.
I think Google is one of the few companies with the money, time, resources and commitment to revolutionize the way we collect and distribute our energy. Full steam ahead, Google, especially if the steam will keep my lights on one day.



Microsoft technology chief Nathan Myhrvold believes he has found a cure for Global Warming, and it will only cost $250 million and won’t disrupt the carbon-emitting world as we know it.